Post by account_disabled on Jan 24, 2024 5:40:13 GMT
The most important thing is to set goals at the planning stage. Of course, all goals should be as precise as possible, measurable, attainable, relevant, and timely. If you do not yet have specific goals, you need to come up with them urgently. Therefore, today we will share ideas on how to determine the success of an event using the most important KPIs in event marketing. Organizing an event involves a huge number of variables, tasks and stakeholders. And sometimes it is difficult to be sure that the event was really successful. After all, only the turnout of participants or the number of positive reviews do not mean anything by themselves. If we had to choose just a few of the most important indicators, they would be: Loyalty index The ratio of expenses and income Sponsors' satisfaction The cost of an engaged customer Although, depending on the specifics of the event and the goals of the organizers, completely different KPIs may well become the leaders in event marketing.
So let's go in order. 1. Total number of registrations One of the C Level Executive List first points that can be mentioned. But here it is important to describe these registrations as specifically as possible: in which month, from which source they were obtained. Here, not only analytical systems can help, but also the participant's questionnaires, which are familiar to everyone. 2. Сheck-in Everything is simple here. We compare the number of people who came to the event with the total number of registrations. This indicator is more likely to be needed for the following measures. If the gap between the numbers is too big, think about at what stage and why you lost members. You may want to consider reminding attendees about the event multiple times and/or through different channels: email, phone call, or sms. 3. Assessments during the event To determine what the participants liked most about the event, use an app that will help you evaluate everything that is happening around you.
During the event, the participants will give their ratings, and you will know which report was the most popular, which of the speakers should be invited to the next event. 4. How did you like it? Attendees are often asked to fill out a post-event questionnaire to gauge whether they enjoyed the event. Everything, of course, is cool, but this indicator will be the most approximate. 5. Loyalty index (NPS) Just one simple question: how likely are you to recommend our event to your friends? It is necessary to calculate the difference between promoters (satisfied customers) and opponents (dissatisfied), excluding those who are undecided). 6. Gross income Gross event revenue is the sum of all ticket and merchandise sales, excluding expenses. Unlike profitability, gross revenue indicates more about the popularity of this type of event and a good advertising company than about the effectiveness of the event. 7. Ratio of expenses and income By itself, the gross income does not mean anything, if you do not subtract from it the costs of organization and conduct. 8.
So let's go in order. 1. Total number of registrations One of the C Level Executive List first points that can be mentioned. But here it is important to describe these registrations as specifically as possible: in which month, from which source they were obtained. Here, not only analytical systems can help, but also the participant's questionnaires, which are familiar to everyone. 2. Сheck-in Everything is simple here. We compare the number of people who came to the event with the total number of registrations. This indicator is more likely to be needed for the following measures. If the gap between the numbers is too big, think about at what stage and why you lost members. You may want to consider reminding attendees about the event multiple times and/or through different channels: email, phone call, or sms. 3. Assessments during the event To determine what the participants liked most about the event, use an app that will help you evaluate everything that is happening around you.
During the event, the participants will give their ratings, and you will know which report was the most popular, which of the speakers should be invited to the next event. 4. How did you like it? Attendees are often asked to fill out a post-event questionnaire to gauge whether they enjoyed the event. Everything, of course, is cool, but this indicator will be the most approximate. 5. Loyalty index (NPS) Just one simple question: how likely are you to recommend our event to your friends? It is necessary to calculate the difference between promoters (satisfied customers) and opponents (dissatisfied), excluding those who are undecided). 6. Gross income Gross event revenue is the sum of all ticket and merchandise sales, excluding expenses. Unlike profitability, gross revenue indicates more about the popularity of this type of event and a good advertising company than about the effectiveness of the event. 7. Ratio of expenses and income By itself, the gross income does not mean anything, if you do not subtract from it the costs of organization and conduct. 8.