Post by account_disabled on Mar 16, 2024 8:51:04 GMT
A marketing campaign consists of creating a promotional action to promote your brand. It has a specific objective and must be developed with very clear criteria to achieve the expected result.
To achieve high performance, marketing campaigns must be developed considering integrated actions. This is the only way to reach and engage your target audience . In this sense, synchronicity is essential for it to be effective.
In this post, you can see the main advantages of a AQB Directory marketing campaign focused on the digital context and how to implement it in your strategy.
Continue reading and stay up to date! Let's go?
In this article, we will talk about:
What are the advantages of digital campaigns?
How to create a marketing campaign?
What are the advantages of digital campaigns?
To invest efforts in an action, it is essential that it provides benefits for your business, right? In this sense, know that the marketing campaign, when well-structured, is capable of acting directly on the growth of your business's ROI (Return Over Investment) . So that you can better understand how this happens, we have segmented its main points of impact. Check it out!
Allows customization
It is possible to collect information about the consumer and create content segmentation, to interact effectively with the different personas of your target audience, with marketing campaigns. This way, you can create personalized and even more humanized communication, even using channels considered “cold”.
Lower acquisition cost
What is your CAC (Customer Acquisition Cost) currently? With marketing campaigns it is possible to reduce this value. Additionally, you can use them for your ABM (Account-Based Marketing) strategy. Here, you can upsell and cross-sell with existing customers, increasing your LTV (Lifetime Value.
To achieve high performance, marketing campaigns must be developed considering integrated actions. This is the only way to reach and engage your target audience . In this sense, synchronicity is essential for it to be effective.
In this post, you can see the main advantages of a AQB Directory marketing campaign focused on the digital context and how to implement it in your strategy.
Continue reading and stay up to date! Let's go?
In this article, we will talk about:
What are the advantages of digital campaigns?
How to create a marketing campaign?
What are the advantages of digital campaigns?
To invest efforts in an action, it is essential that it provides benefits for your business, right? In this sense, know that the marketing campaign, when well-structured, is capable of acting directly on the growth of your business's ROI (Return Over Investment) . So that you can better understand how this happens, we have segmented its main points of impact. Check it out!
Allows customization
It is possible to collect information about the consumer and create content segmentation, to interact effectively with the different personas of your target audience, with marketing campaigns. This way, you can create personalized and even more humanized communication, even using channels considered “cold”.
Lower acquisition cost
What is your CAC (Customer Acquisition Cost) currently? With marketing campaigns it is possible to reduce this value. Additionally, you can use them for your ABM (Account-Based Marketing) strategy. Here, you can upsell and cross-sell with existing customers, increasing your LTV (Lifetime Value.