Post by joypaul866 on May 19, 2024 9:41:37 GMT
The message you try to convey about social and environmental responsibility, diversity, good service and product quality needs to be coherent in words and actions. As today each person is a content producer, the repercussions of the company's actions can be extremely positive or negative. The dissatisfaction of some people or a group can change the perception of the brand very quickly. Given this, each company needs to ask: what is the consumer's feeling after they interact with my brand? If this feeling is positive, it influences the purchasing decision.
It is as if the person had the perception of an infinitely greater value, which in Picasso's phrase would be defined as the sun. On the other hand, if the feeling is negative, it usu Malaysia Email List ally becomes an impediment to purchasing. After all, no one wants to spend time and money on the yellow stain, returning to Picasso's analogy. Negative perception can even generate detraction ― which is when people start to speak badly about the brand. in low season How important is a positive brand perception? Generating a positive public perception of the brand brings excellent results for a company.
Understand better: Trust in the brand generates increased sales Have you ever heard the expression “buying with your eyes closed”? This is more or less what happens when a company generates a highly positive perception. When consumers trust the brand, they open their wallets much faster. Increase in average ticket When they trust the company, the consumer not only buys, but is willing to pay more for a product that is very similar to that of its competitors. In Brazil, one of the main examples is a household appliance manufacturer.
It is as if the person had the perception of an infinitely greater value, which in Picasso's phrase would be defined as the sun. On the other hand, if the feeling is negative, it usu Malaysia Email List ally becomes an impediment to purchasing. After all, no one wants to spend time and money on the yellow stain, returning to Picasso's analogy. Negative perception can even generate detraction ― which is when people start to speak badly about the brand. in low season How important is a positive brand perception? Generating a positive public perception of the brand brings excellent results for a company.
Understand better: Trust in the brand generates increased sales Have you ever heard the expression “buying with your eyes closed”? This is more or less what happens when a company generates a highly positive perception. When consumers trust the brand, they open their wallets much faster. Increase in average ticket When they trust the company, the consumer not only buys, but is willing to pay more for a product that is very similar to that of its competitors. In Brazil, one of the main examples is a household appliance manufacturer.