Post by account_disabled on Sept 10, 2023 9:56:11 GMT
Sometimes, things don’t go according to a plan, and a meditation app ends up being used not by the stressed CEOs of California, but by hippie college kids on the other side of the US. Or by CEOs in Germany. Or by mums in Russia.
Sometimes, you end up marketing to the wrong location, demographic, and Phone Number List psychographic, and, therefore, the market not in the right way.
When you’re monitoring your brand and brands of your direct competition, you discover where your target audience actually is and who they are. The depth of this information depends on the tool, but in most cases, you’ll know your real audience’s languages, locations, demographics, and the social media networks they use.
Let’s stop at that last point for a second. Social media networks play a huge role in your marketing, but as a startup with limited resources, you can’t possibly focus on all of them. Social listening tells you which ones you should be focusing on because that’s where your audience hangs out.
Competitor research
Competitor research is one of the hardest and most time-consuming marketing tasks. And it’s also unavoidable. You can’t define your unique selling proposition, develop your marketing strategy, and plan your PR without competitor research.
Social listening is a magic wand when it comes to competitor research. For starters, it helps you find your real target audience, as discussed above. But that’s not all. Competitor monitoring also shows:
Real-user feedback on products and services
Influencers, journalists, and media that works with your competitors
Your own share of voice
Sometimes, you end up marketing to the wrong location, demographic, and Phone Number List psychographic, and, therefore, the market not in the right way.
When you’re monitoring your brand and brands of your direct competition, you discover where your target audience actually is and who they are. The depth of this information depends on the tool, but in most cases, you’ll know your real audience’s languages, locations, demographics, and the social media networks they use.
Let’s stop at that last point for a second. Social media networks play a huge role in your marketing, but as a startup with limited resources, you can’t possibly focus on all of them. Social listening tells you which ones you should be focusing on because that’s where your audience hangs out.
Competitor research
Competitor research is one of the hardest and most time-consuming marketing tasks. And it’s also unavoidable. You can’t define your unique selling proposition, develop your marketing strategy, and plan your PR without competitor research.
Social listening is a magic wand when it comes to competitor research. For starters, it helps you find your real target audience, as discussed above. But that’s not all. Competitor monitoring also shows:
Real-user feedback on products and services
Influencers, journalists, and media that works with your competitors
Your own share of voice